Goodlife Privacy Policy

1. Personal Data We Collect

When you use Goodlife, we collect personal data relating to you ("Personal Data") as follows:

Personal Data You Provide:

We collect Personal Data if you create a Goodlife account or communicate with us as follows:

• Account Information: When you create an account with us, we will collect information associated with your account such as your name, contact information, date of birth, account credentials, payment information and transaction history (collectively, "Account Information").
• User Content: We collect Personal Data that you provide in the input to our Services ("Content"), including your text and audio prompts, depending on the features you use.
• Communication Information: If you communicate with us via SMS (Text Messages), Email or our pages on social media sites, we may collect Personal Data like your name, contact information, and the contents of the messages you send ("Communication Information").
• Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our focus groups, interviews, or surveys (collectively, "Research Events") or provide us with information to establish your identity or age (collectively, "Other Information You Provide").

Personal Data We Receive from Your Use of the Services:

When you visit, use, or interact with the Services or websites or applications where the Services are available, we receive the following information about your visit, use, or interactions ("Technical Information"):

• Log Data: We collect information that your browser or device automatically sends when you use our Services. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.
• Usage Data: We collect information about your use of the Services, such as the types of content that you view or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, and your computer connection.
• Device Information: We collect information about the device you use to access the Services, such as the name of the device, operating system, device identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.
• Cookies and Similar Technologies: We use cookies and similar technologies to operate and administer our Services, and improve your experience. If you use our Services without creating an account, we may store some of the information described in this policy with cookies, for example to help maintain your preferences across browsing sessions.

2. How We Use Personal Data

The information we collect helps us enhance the value we provide to you. We may use Personal Data for the following purposes:

• To provide, analyze, and maintain our Services, for example to power our personalized recommendations services, deliver Goodlife Rewards^TM to you, and display products related to your shopping-related questions or requests.
• To improve and develop our Services and conduct research, for example to develop new products or features.
• To communicate with you, including to send you information about our Services and Research Events, for example requested alert notifications or improvements to the Services.
• To prevent or deter fraud, illegal activity, or misuses of our Services, and to protect the security of our systems and Services.
• To comply with legal obligations and to protect the rights, privacy, safety, or property of our users, Goodlife, or third parties.

We do not use your personal information for unrelated advertising purposes and we do not engage in behavioral ad targeting.

We may also aggregate or de-identify Personal Data so that it no longer identifies you and use this information for the purposes described above, such as to provide you with context, trends or other valuable insights, analyze how our Services are being used, improve and add features to them, and conduct research. We will maintain and use de-identified information in de-identified form and not attempt to re-identify the information, unless required by law.

3. Disclosure of Personal Data

Your privacy is important to us, and we do not sell your Personal Data to third parties. We also do not share your Personal Data for cross-context behavioral advertising or profiling purposes.

We may share your Personal Data only with trusted Service Providers who are contractually bound to process such information solely on our behalf and according to our instructions, consistent with the limited purposes described in this Privacy Policy. These Service Providers may include cloud hosting providers, analytics services, support tools, and providers that help us deliver features such as product recommendations or rewards.

Each of these Service Providers is subject to a written agreement that prohibits them from retaining, using, or disclosing your Personal Data for any purpose other than delivering services to us. We also require that they do not sell or share your information with third parties or use it for their own commercial purposes.

If required by law or legal process, we may disclose your information to comply with applicable legal obligations and to protect the rights, privacy, safety, or property of our users, Goodlife, or third parties.

4. Your Rights

As a Goodlife user, you have the right to control your data. You may request access to the personal information we hold about you, update any inaccurate details, or delete your data entirely.

You can also manage your settings through your account dashboard to update your preferences or opt-out of certain services. For any data-related requests or concerns, you may contact us directly at privacy@heygoodlife.com.

We will respond promptly to ensure your rights are respected under applicable data protection regulations such as CCPA.

5. Data Security

We implement robust security measures to keep your data safe. This includes secure data transmission (HTTPS), encrypted storage, authentication controls, and regular audits to monitor for vulnerabilities. Our infrastructure is built with privacy and security in mind from the ground up.

6. Children's Privacy

Goodlife is not intended for children under 13. We do not knowingly collect or store Personal Data from children under 13. If you have reason to believe that a child under 13 has provided Personal Data to Goodlife through the Services, please email us at privacy@heygoodlife.com. We will investigate any notification and, if appropriate, delete the Personal Data from our systems. Users under 18 must have permission from their parents or guardian to use our Services.

7. International Users

Our services may be accessed globally. If you are located outside the United States, please note that your information may be transferred to and processed in countries where our infrastructure and service providers are located. We ensure that such transfers comply with applicable data protection laws.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect improvements to our services or changes in legal requirements. Any updates will be posted on this page along with the effective date. We encourage you to review this policy periodically.

9. Contact Us

For questions or requests related to this Privacy Policy or your Personal Data, please reach out to us at privacy@heygoodlife.com.