Sep 30, 2025
San Francisco, CA and New York, NY — September 30, 2025 — Today at the DCA-CARDLINX Annual Summit, Goodlife announced its AI-powered Intelligent Shopping Companion, available this holiday season to help consumers shop smarter, save more, and simplify their shopping experience.
At the same time, the company unveiled Shopping Relationship Management (SRM) — a new category Goodlife is pioneering that transforms how consumers engage with companies. SRM shifts shopping from a promotional push model, where consumers are flooded with offers and promotions, to a contextual pull model that replaces noise with real-time precision — delivering more value to each consumer based on their shopping relationships and intent. For consumers, SRM unlocks more savings by leveraging their new or existing relationships with retailers, brands, shopping loyalty & membership programs, and credit cards. For companies, SRM increases the efficacy of marketing and promotional content by providing a precise, trusted, high-signal channel to deliver value to consumers at the micro-moments of intent.
“Consumers are overwhelmed in today’s oversaturated attention economy — fatigued by endless ads, emails, and notifications, and worried about rising prices,” said Tim DeSoto, Founder and CEO of Goodlife. “Goodlife clears the clutter, streamlines shopping, and helps people unlock more savings by leveraging their new or existing relationships with retailers, brands, shopping loyalty & membership programs, and credit cards. Powered by AI and Goodlife's proprietary Shopping Relationship Management system, our Intelligent Shopping Companion allows consumers to shop smarter and save more by taking their shopping personal, while providing companies with a more precise, efficient way to connect — without adding to the noise.”
Goodlife is built on a consumer-first membership model:
Free Tier: Access to many of Goodlife’s streamlined shopping features, with some limitations on savings features and advanced capabilities.
Premium Membership: Unlocks all features with full access to all savings features. Pricing will be announced at the public launch this holiday season.
Goodlife was founded by Tim DeSoto, who spent 20+ years in retail and media leadership roles at Walmart, Sam’s Club, Barnes & Noble, and The Wall Street Journal/Dow Jones. The company is supported by current and former executives across retail, ecommerce, payments, and shopping loyalty & membership programs.